ElectronicsCooling Business Bulletin
Volume 5 | December 2011
According to a recent study by BBC Research, the global market for thermal management products, which currently stands at approximately $8 billion, is expected to grow over the next 5 years at a compound annual rate of 6.4%, totaling $10.9 billion by 2016. The report attributes this rapid growth to the incorporation of advanced chips and other high-performance technologies into the ever-growing number of electronic consumer products.
With an estimated market share of 37%, North America will continue to occupy the number one position, followed by Asia Pacific with a market share of 23%-24%. Thermal management hardware like fans, blowers and heat sinks comprises 84% of the total thermal management market and is expected to grow from $6.7 billion this year to $9.1 billion in 2016.
As marketers, it is easy to rely on our companies’ core strength in keeping pace with market growth. Proprietary technologies and strategic alliances can definitely leverage a distinct competitive advantage; nevertheless, only a well constructed strategic marketing plan can give a company the competitive edge.
As we approach the end of this year, we face both exciting opportunities and daunting challenges. Therefore, I would like to leave you with several thought-provoking questions and tips:
- What channels will you utilize to reach your target market?
- Have you allocated a substantial budget for a profitable ongoing campaign?
- Which tools will measure your ROI?
ElectronicsCooling offers numerous segmented channels for the promotion your products and services, not only reaching your target market but also providing you with measurable results.
Contact us for more information.
View the entire report at BCC Research: “Market for Thermal Management Technologies.”